AI Audit (GEO): take control of what AI says about you
LLMs are changing the world of search. Answers no longer come only from the classic SERP — customers increasingly ask directly in ChatGPT, Gemini or Perplexity. The AI audit helps you find out whether and, more importantly, how AI mentions you, who it recommends instead of you, and what you can do to ensure your brand and content are visible correctly and consistently in generative search.
I am a SEMRUSH Ambassador and for measurement and diagnostics I use the SEMRUSH AI Toolkit (together with my own set of structured queries and evaluation of responses across LLM platforms). The output is not theory, but a clear action plan that can be implemented into content, website structure and brand communication.
Why to think about an AI audit
An AI audit addresses typical situations when:
- you are losing visibility without necessarily dropping positions in search engines
- AI recommends competitors even when you are relevant for the query
- you have no control over what AI says about you and how it presents you
What the AI audit precisely reveals
AI Share of Voice – how often LLMs mention you vs. competitors (your "share of voice" in AI).
Sentiment & tone – whether AI speaks about your brand positively, neutrally or negatively and why.
Prompt analysis – what queries people in your field submit and what answers AI gives.
Narrative drivers – what advantages and characteristics AI attributes to you and which are missing.
Topics & intent – a map of topics and intents that users address, and how AI responds to them.
5 critical problems the AI audit solves
- You are not in AI recommendations even though you are relevant.
- AI works with inaccurate or outdated information about your company.
- You are missing from key queries that are strategically important for business.
- AI systematically favors competitors for queries like "best / recommend".
- You have weak industry association – your brand is not clearly connected to key topics.
The complete AI audit includes
- AI Share of Voice map across LLM platforms.
- Sentiment analysis and the way AI describes your brand.
- Topic & intent analysis (map of topics and intents in the industry).
- Narrative drivers (narratives and "why" AI connects you with the category).
- Competitive analysis of your position in the AI landscape.
- Prompt analysis – queries + responses in the context of your business.
Plus strategic outputs:
- recommendations for content, brand voice and product communication,
- complete llm.txt file proposal,
- process for regular measurement and monitoring.
Who is the AI audit for
- companies that want to know how AI presents them and who it recommends instead,
- brands in competitive industries where the battle is for "best / recommend",
- marketing teams and CMOs who want measurability and control over a new channel,
- agencies and internal SEO teams that want to complement classic SEO with a GEO/LLM layer.
Want to find out what AI says about you and how often it recommends you compared to competitors?
Get in touch and we'll arrange an AI audit – you'll get data, control and a plan of what specifically to adjust.
Price
60,000 CZK